How to Learn Automotive Business English

How to learn Business English

The Automotive Industry is truly global now, with many alliances, shared platforms, and certainly thousands of air-miles! Increasingly Japanese and Koreans are having to communicate in English with their counterparts in the US, UK and Europe. English is a global language – the other day I was driving along a British road, with a Turkish guest who was talking on his mobile to a Vietnamese colleague in France about a project for a French Customer built by a German Company: they spoke English.

I have sat in numerous meetings with overseas colleagues, discussing various international projects, only to watch my colleagues struggle with communicating ideas in English.

So we have established the need – it’s very real and immediate – what is the solution? There are a number of things that an employer can consider when looking to train his people to speak, write and understand English as she is spoken in the international marketplace:

1. Lessons in the workplace.

These have the advantage of being flexible, on-site, and relatively in-expensive, and that several people can be ‘trained’ at once. The disadvantages are that students are readily distracted, being on-site, or that they are not taught by a native-speaker, and certainly that there are significant gaps between sessions, with little opportunity to practice.

2. Lessons in an English school.

Attending these, often in their own time, employees show commitment to the learning process, and are taught (often by native speakers) in classes of varying sizes and abilities.

3. Teach Yourself.

This route takes real commitment, but lacks flexibility – you learn what is on the tape – and then where do you practice?

4. Learn in a ‘foreign’ country – in a language school

There are many language schools out there, in various parts of the UK, where students can learn in varying group sizes, and even one-to-one. Students generally stay with host families or in hotels and guest houses when not in lectures / classes.

5. Learn in a ‘foreign’ country – in a teachers home

We offer this service – whilst a little more expensive than all the other options, the student has individually tailored English teaching, one-to-one, with a native speaker. Plenty of conversation practise, individual attention, learning in a relaxed, friendly atmosphere.

Tips On Creating A Personalized Show Board – Part 1

Over the years I have learned a lot about how car owners add that personal touch to their car and I have to thank the many owners that helped me to better understand the desires of these enthusiasts. The car enthusiast is a proud group that often has many unique ideas that would differentiate their car, but they may not be sure how to accomplish it. Examples include the idea of having small circular photographs of the owners car that can be inserted in the center of wheels, to having custom step magnets for placement on the running boards of that custom coupe to keep people from stepping to get a better look. By collecting all of this information it is obvious that it is the subtle points that distinguish two almost identical cars

The owners that have taken their car show display to the next level have incorporated show boards into their display. The main intent of this board is to provide the viewer with information that the owner considers to be key about the car. The information ranges from the year, make and model, to more specific details about the engine, drive train and chassis. The next major element of the show board is tying it to the car, which is often a picture or pictures. Many boards have a standard layout of a front quarter view on the top, and a rear quarter view on the bottom, or other key element.

So the question for you is “Do You Want Your Show Board and Vehicle To Stand Out From The Rest? “

I would be surprised if your answer was anything but, YES!

As with adding graphics to enhance the paint, or chrome accents under the hood, a show board can be taken to the next level with fantasy pictures. Fantasy pictures could be as simple as a picture of your car overlaid on the engine compartment, or a key element such as the gas cap of that mustang GT. Combining this level of graphics, transforms a show board from just an informational board, to a piece of art completing your display.

When you think about creating your show board, do not only think about the text and pictures, but how to make it different from the others. Would you rather go to a restaurant and order items 1, 4, and 8, or talk with the chef and get a meal prepared just for you? You go to the experts for advice on how to enhance your vehicles look and performance, so you should also go to the artistic experts on how to display your vehicle.

There are some companies such as that can help by transforming your everyday pictures into custom art. They have a large selection of examples that I have described above.

Importance of Mobile Website Customization for Automotive Dealers

Car buyers like to be informed about the vehicles or services you offer before they step into your dealership. They like to go into a dealership knowing as much information as possible about the product or service they’re planning to buy. Today, most car buyers are researching on the Internet before buying vehicles or accessories. According to a ‘Capgemini Cars Online 09-10′ survey, almost 90 percent of consumers today use the Internet to research vehicles. Nearly 40 percent would like to buy a car over the Internet, and half would purchase parts and accessories online.

Moreover, mobile web access in the US is growing fast. With an increase in mobile device usage for online transactions, mobile websites are becoming a necessity for many car dealerships to leverage new opportunities on Internet. Some of the main reasons for a car dealer to optimize website to be mobile-friendly are:

Continuous growth of online users
There is no need to further mention the growth of Internet users; we all know that the Internet is quickly becoming the main source of information for many people. With 239 million Internet users, the US is one of the top countries in the world with a huge Internet growth rate (growth of more than 150 percent during 2000 to 2010).

Mobile web access in the US is growing very fast too. According to a Pew Internet survey regarding mobile activity and behavior, forty percent of mobile phone owners (about 75 million US adults) go online with their mobile phones. More than half (55 percent) of them are online via their mobile phones at least once a day.

Smartphone usage continues to grow
There is also significant growth in smartphone usage in the US over the past two years as well. Consistent reduction in prices and increasing capabilities of these devices is making the smartphone market grow rapidly. According to Forrester Research, 17 percent of US adults used smartphones in 2009, up from 11 percent in 2008 and 7 percent in the year 2007.

Mobile phones are quickly becoming one of the most popular consumer devices to connect to the Internet in order to research products and services. An April 2009 survey by the Pew Research Center’s Internet & American Life Project shows that there are rising levels of Americans using the Internet on a mobile phone. One-third of Americans (32%) have used a cell phone or Smartphone to access the Internet for emailing, instant-messaging, or information-seeking.

The report also finds that on a typical day, nearly one-fifth (19%) of Americans use the Internet on a mobile device, up substantially from the 11% level recorded in December 2007. That’s a growth of 73% in the 16 month interval between surveys.

Less expensive
Creating a mobile-friendly website is very inexpensive and can probably be setup within your current annual budget. Designing a mobile version of a website is different from the way we design a website for regular Internet browsing; one major difference being the screen size and resolutions to work with. Although traditional web design techniques don’t work, creating a mobile-friendly version of your existing website does not cost anything more. Developing a mobile website is neither expensive nor time-consuming.

Increased ROI
Mobile websites provide instant connectivity to customers as these sites are designed to be utilized through hand held mobile phones. Customers can utilize mobile websites anywhere and at anytime to view inventory, locate dealership, or to contact your sales or service team.

Many local people looking to buy or service their car will come to know your dealership with mobile-friendly websites. According to Q1 2010 Smartphone Intelligence survey by Compete, one in three smartphone owners called or visited a business after a search in their local area.

A fully customized website for mobile devices converts shoppers into sales and increases ROI through clear, easy-to-browse inventory, and point-to-point directions, simple inventory listings to scroll through, and easy click into a vehicle’s photos and details. It focuses more on a mobile consumer’s goals such as browse live inventory, locate a dealership or contact dealer sales & service.

Lose out on some market segments
Mobile-friendly websites provide a luring opportunity to the automotive dealers to generate more leads by targeting the specific audience – probably the higher end market. Mobile phones are the most intimate medium to reach out to your target customers. Therefore, it is very important to plan an effective mobile marketing strategy using mobile-friendly websites. They extend your dealership to mobile devices used by highly active car shoppers in a shortest possible time. Showcasing your vehicles and services on mobile devices is an excellent way to connect with the most prospective buyers.

With around 75 million people on the mobile Internet in the US, car dealers cannot afford to ignore this medium. It makes good business sense to ensure that your dealership is presented in buyers’ mobile devices when they are actively looking for what you have to offer.

Automotive Sales Training – 5 Steps For Turning a Prospect Into a Customer

Are you looking for ways to turn browsers into buyers? If so, consider the following five tips that will help you learn to turn your car browsers into car buyers.

Car Sales Training: Tip 1: Make a Connection with Your Customers

The first thing you have to do is find common ground with the person who is just looking. It isn’t hard to find things in common. If you have kids or like to travel, find out if the client does. In addition to giving you something in common you will also find out things that help you determine the best type of vehicle for the client. After all, someone who has kids may need a minivan instead of a single cab truck.

Automobile Sales Training: Second, Listen for Clues to What Your Customer Wants

Instead of asking questions about the customers down payment or trade in you need to stop and listen to what your customer wants in a new vehicle. Does the customer need a vehicle that gets more miles to the gallon or a car with more space? Take the time to figure out which features your customer needs before matching them with the best car payment. Most clients are not just looking for a new car. They are looking for someone who can listen and give them the car that matches their needs.

Car Sales Training Step 3: Match the Car to the Person

Take the information you have learned and use it to find the perfect car. If a customer thinks you are listening to their needs they will be more likely to listen to your suggestions. If you know your customer is looking for more room in the car you are sure to get a great response when you show the new model with extra large interior space.

Car Sales Training Step 4: Offer Evidence to Back up Your Reasoning

You can tell a customer that the vehicle is the safest new model, but they will be more likely to believe you if they have proof. Put together a Book of Facts. Include clippings from popular car reviews, reports from the manufacturer detailing features and benefits, and statements from previous customers detailing their satisfaction with the vehicle. When your customer sees that what you have said isn’t just your opinion, they will feel more comfortable.

Car Sales Training Tip 5: Show off Your Dealership

Customers want to know they are more than just a down payment or sale. Make them feel like a part of the family by showing them around the lot. Make introductions to the staff and workers. Customers are making a major investment so you need to show them that everyone will be more than willing to help if they need maintenance or service in the future.