Why Your Website Isn’t Showing Up Organically on Google

Fooling the biggest search engine on the planet is almost impossible today. Websites with questionable content and suspect tactics may incur the wrath of Google with terrible Google search results and an outright ban by the internet titan. There are a few reasons why a business might fail to see its website within Google results, and some of those reasons are innocent while others aren’t so blameless.

Sometimes manipulative search tactics are in play (these methods attempt to bypass Google’s rules for good website construction) while other problems stem from a website owner’s failure to implement simple search requirements to gain standing in organic search results. Utilizing these tactics was much easier just a few years ago, but attempting to use such methods today is definitely not recommended.

What to Avoid with Website Design
Google continuously refines how its spiders crawl and index the web, and website owners must remain knowledgeable about such changes and updates. A method that worked just fine a year ago could be something seen as subversive today by Google. Some habits, on the other hand, have always been bad news but haven’t been so noticeable until very recently.

For example, stuffing a website full of the same keyword so that every other sentence has a particular phrase is called “keyword stuffing,”, and this is bad news when it comes to search engine rankings. Google appreciates well-written and valuable content, and paragraphs filled with the same repetitive phrases aren’t going to encourage great search engine results.

Using Simple Tactics for Better Results
Some of the most common mistakes a website might display include issues like failing to describe the content featured in a page. Titles for each page in a website must be accurate and shouldn’t sound like a default description. Furthermore, each page needs to have a unique set of descriptors, or “tags.” Using the same tags on every page makes it seem like a website doesn’t have that much going on and that all the content is similar or lacks uniqueness.

Crafting a descriptive title that makes good use of keywords isn’t difficult. Focusing on a brief and accurate title is all that Google requires. The process shouldn’t take too much time. Additionally, creation of the page’s description should be accurate and concise. Creating a set of “meta tags” for the page that tell readers exactly what the page contains without taking a ton of space to share such information will always result in a better reaction from Google regarding search engine standings.

The meta tags aren’t the place to put full content for the website. These tags are brief descriptions and are supposed to be helpful to the reader. And this accuracy should also extend to the URLs of each page. A URL that has an ending like “1234.html” isn’t at all descriptive. Changing that URL to something that resembles “BlueWidgets.html” is a much better way to tell Google what content that page contains.

Too Much of a Good Thing Isn’t Good
It’s important not to get too carried away with the URL of a website as a URL that’s too long may actually reduce the effectiveness of a description. In addition, creating simple names for the directory pages within the website also offers value for search engine rankings. For example, a page nested within a directory that looks like “12345/BlueWidgets.html” isn’t going to be as valuable as a URL that reads, “Products/BlueWidgets.html.”

Finally, the overall navigation of a website should be simple and make sense. Creating a short and descriptive order for new pages makes it easy for visitors to know where they are within a website’s architecture, and it also pleases Google’s spiders when they crawl the website. Creating a “breadcrumb” style of pages within a website encourages visitors to stick around and explore.

There are a number of additional tactics required for fully effective website design, and improving overall search rankings does take time even after a full suite of optimized practices are inserted into a website. The idea of improving organic search results should be thought of much like growing a garden. It takes some time for the “seeds” of good website practices to grow and produce fruit.

Most Fuel Efficient Cars Grab Spotlight in New York International Auto Show

Will the best fuel efficient car be in a driveway near you soon?

One of the most fuel efficient cars in the world was featured at the 2009 New York International Auto Show in April.

Honda ranks highest among top fuel efficient cars The best of the best efficient cars were on display and the Honda FCX Clarity was declared the 2009 World Green Car.

The FCX Clarity gets about 72 miles per gallon and produces zero tailpipe emissions – a pair of stats that earned Honda the honor of producing the most efficient vehicle of the year. “

The FCX Clarity is a symbol of the progress we have made with fuel cell vehicles and our commitment to developing vehicles that meet the societal goals of climate stability, renewable energy supplies and zero-emissions transportation,” Steve Center, Honda’s vice president of national marketing operations, said.

Even though the World Green Car award was presented by ExxonMobil – the planet’s biggest oil company – the feat of being honored among the top efficient cars is a huge win for Honda.

Most fuel efficient cars meet high standards According to Exxon-Mobil, to be eligible for the award, the best fuel efficient vehicles had to meet a series of qualifications, including:

  • availability in at least one major market during 2008;
  • in production or an experimental prototype with potential near-future application, provided that it was released for individual or press fleet evaluations in quantities of ten or more during 2008.
  • tailpipe emissions, fuel consumption, and use of a major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle’s environmental responsibility, were all taken into consideration to determine the most fuel efficient car.

Jurists narrow down field of efficient cars

In determining the top fuel efficient cars, which included the Mitsubishi iMiEV and the Toyota iQ, the 59-member jury had strong words of praise for Honda and weighty advice for governments.

“While there is only so much the automotive industry can do when it comes to this technology – governments need to come onboard to help create a true refueling infrastructure. Honda must be credited for taking a bold step in leasing FCX Clarity to customers in California for $600 per month,” the jury found. “There’s still a long way to go before fuel-cell cars will become a commercial success, but hats off to Honda for continuing to advance this expensive technology during a time when every cent counts.”

It’s great to see major car manufacturers still pushing cars that are getting greener by the year and it’s encouraging to see Honda with a top fuel efficient model that seems close to mass production.

Is this the most fuel efficient vehicles will get? Probably not, but it’s a great start

It’s also good to see such a strong showing for efficient vehicles at the 2009 New York International Auto Show (see our article on the auto show, A Look at the 2009 New York International Auto Show). The time will come when the most efficient cars will be available to the public at large. And, when you see what the best efficient vehicles are, you can sell your used car to Big Bucks Auto.

By Buddy Evans, President of Big Bucks Auto

Automotive Manufacturing Trends for 2012

There are a lot of interesting trends in 2012 in the auto manufacturing sector. We’ve recently noted that China is trying to cut back on foreign automakers selling in their country, putting on more restrictions. This is not good for US, Japanese or European auto makers. Indeed, due to the natural disaster in Japan with the major earthquake and tsunami the Japanese automakers are still trying to recover, and the floods in Thailand didn’t help either.

However, with those major supply chains disrupted it has been a boon for US automakers which have taken back nearly all of the market share gains that the Japanese automakers had secured in the last four years. But that doesn’t mean everything is great with the US automakers either, there are still tens of thousands of former auto workers still out of work, and we aren’t nearly back to our 17 million cars sold each year as we were back in 2005 to 2007.

Although the Obama Administration is taking credit for the spectacular showing of GM and Chrysler after the bailouts, things are not really as stellar as we might believe. This is not a political statement, just an industry reality. For instance General Motors’ Volt has been a total flop, and the cost of batteries for these electric cars has driven up the cost where the return on investment just doesn’t make sense even with the potential of gasoline prices surging over five dollars per gallon in the spring and summer of 2012.

Another interesting trend which hasn’t gotten a lot of press, although there were articles in the Wall Street Journal, has a do with the fact that the younger generation is spending more time online at Facebook, and many of the kids don’t even care to own the car, they can stay in touch with their friends online. In fact it used to be when a young man turned driving age he wanted to get a car to impress the girls, but now he doesn’t need a car, he can impress them with cool photos on his Facebook page.

The reality that this demographic is not buying new cars is going to hurt US automakers on the low end, it means their entry level cars will not be selling as well, and many of these kids will be entering the car market 5 to 10 years later than usual. Many of these kids may grow up to be 25 to 28 years before they buy their first car, perhaps after college and getting a degree.

Of course by then they will have substantial student loans and will not be able to afford them anyway. These are just some of the trends in the auto manufacturing sector in 2012, but you should probably subscribe to my articles so that you don’t miss up-and-coming trends as they occur.

Car Dealers SEO – Blueprint of Online Success for Automotive Dealers

If you are a dealer in the know, you are aware that 80% plus of your car buyers are doing their research online first before ever emailing, calling or stepping foot in your showroom. What will they think of your dealership if they can’t find you through a simple Google search? Or worse, if they find a small presence and bad reviews?

Managing your online presence through local search engine optimization is the key to driving increased sales. First, a word on return on investment. Your current marketing budget is most likely spent on TV, radio and print advertising. Can you track the ROI of that investment? For instance, how many TV viewers then came to your car lot and purchased a vehicle? How about radio listeners or readers of the local newspaper?

The ROI of local search engine optimization for auto dealers is a magnitude greater than any of the old media mentioned before. From online searches, Yelp ratings, local Google ads; they can all be tracked on your website to show you where the customer came from, how long they visited your site and what they did while on the site.

Where to start your local SEO campaign? It is best to hire a professional SEO company that has years of experience in this field. But, there are a few things you can start with yourself that 99% of your competition isn’t doing.

• Claim your local listing on Google, Yahoo and Bing
• Add your business address for your local city
• Add the proper category
• Have listing offline like Yellow Pages, Dex, etc.
• Have listing on industry blogs and directories
• Customer reviews!
• Keyword in the title of your website

What sites to focus on? The number one site to focus on for rankings and traffic is Google. Your 20% effort, 80% results can be found here. Add your local listing properly, look for listings on related blog and directories, ask for customer reviews and you will find success!

Results do not occur overnight. It is a continual effort that will give you a competitive advantage. A managed local search engine optimization plan is the optimal way to continued success. You’ll be one of the few local dealers in the know and will dominate your market! Think about the downside to not doing local SEO; losing market share in a world increasingly moving online.